News consumption
Mobile news on the rise in Flanders
In 2017, an increasingly large share of Flemings indicated to check the daily news on their smartphones. The device is clearly gaining ground on traditional news sources like radio and national TV. Newspapers, however, seem to hold their ground. Across all age groups, Flemings are more and more combining traditional news media with online and/or mobile sources. Remarkably, the number of 15-19 year olds using news websites, digital newspapers, social media and search engines to keep track of current events is decreasing.
Digital Transformation? It takes two to tango
Biggest conclusion of Digimeter 2018 is that consumers are building a more grown up relationship with their digital partner. It takes two to tango; the consumer expects of you, companies who offer digital solutions, that they are involved as a full-fledged partner in your new digital innovations.
The success of an evolution to an AI and data driven economy are largely dependent on the consumer’s trust in the technology and the companies behind that technology. Digimeter shows that only 10% has no confidence in technology en two thirds of consumers see clear advantages.
More then ever transparency in data use and business models will be a differentiating factor in the digital playing field. We will stay on top of attitudes to AI and data driven products and services, on the one hand through Digimeter and on the other hand through organising user testing in real contexts for next generation digital solutions. This way consumers and companies can explore the advantages of digital technology together.
Is your company working on digital innovation? Do you have an idea, a first prototype or an almost finished product, but are you missing real life feedback of potential end users? Contact Eva Steenberghs.
Eva Steenberghs