Devices & connections
Smartphones the ‘most indispensable technology’ for most Flemings
TV is still a main feature in Flemish homes in 2016, but more people are investing in flat screens and digital TV connections, with ‘computer, smartphone, tablet’ as the most common smart device combination. Laptops are the computers of choice (vs. desktops). Landline use has fallen quite a bit, as has the use of GSMs vs. smartphones, which are growing in popularity across all age groups. The use of tablets has leveled off in 2016, but the smartphone has become the most indispensable technology for most Flemings for the first time this year. The use of smart wearables is on the rise, mainly among middle-aged and highly-educated Flemings, due to greater interest in health.
Digital Transformation? It takes two to tango
Biggest conclusion of Digimeter 2018 is that consumers are building a more grown up relationship with their digital partner. It takes two to tango; the consumer expects of you, companies who offer digital solutions, that they are involved as a full-fledged partner in your new digital innovations.
The success of an evolution to an AI and data driven economy are largely dependent on the consumer’s trust in the technology and the companies behind that technology. Digimeter shows that only 10% has no confidence in technology en two thirds of consumers see clear advantages.
More then ever transparency in data use and business models will be a differentiating factor in the digital playing field. We will stay on top of attitudes to AI and data driven products and services, on the one hand through Digimeter and on the other hand through organising user testing in real contexts for next generation digital solutions. This way consumers and companies can explore the advantages of digital technology together.
Is your company working on digital innovation? Do you have an idea, a first prototype or an almost finished product, but are you missing real life feedback of potential end users? Contact Eva Steenberghs.
Eva Steenberghs