News consumption
More news delivered via smartphone, but TV plays a central role
2016 has not brought major changes in the devices and sources of news used by the population of Flanders. National TV broadcasts still play a central role, although smartphones are increasingly used to follow the news. Younger generations filter news according to their interests, and the printed newspaper continues to be read by a large segment of older Flemings.
Digital Transformation? It takes two to tango
Biggest conclusion of Digimeter 2018 is that consumers are building a more grown up relationship with their digital partner. It takes two to tango; the consumer expects of you, companies who offer digital solutions, that they are involved as a full-fledged partner in your new digital innovations.
The success of an evolution to an AI and data driven economy are largely dependent on the consumer’s trust in the technology and the companies behind that technology. Digimeter shows that only 10% has no confidence in technology en two thirds of consumers see clear advantages.
More then ever transparency in data use and business models will be a differentiating factor in the digital playing field. We will stay on top of attitudes to AI and data driven products and services, on the one hand through Digimeter and on the other hand through organising user testing in real contexts for next generation digital solutions. This way consumers and companies can explore the advantages of digital technology together.
Is your company working on digital innovation? Do you have an idea, a first prototype or an almost finished product, but are you missing real life feedback of potential end users? Contact Eva Steenberghs.
Eva Steenberghs